Conventional wisdom tells you we live in a digital world and, as a result, restaurant direct mail is dead. But, as Chip Klose explains, that opens up a golden opportunity to cut through the digital noise. In this episode, Chip describes the step-by-step process he uses to drive traffic to his restaurant clients using the restaurant direct mail marketing capabilities of the USPS.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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