If you’re someone who’s been unsure about how to integrate your story or stories into your content – or you’re just curious why storytelling is a powerful tool, this episode is for you! Inside, I share my top three tips for using stories to build trust with your reader, showcase the impact your services have on your clients, and more. I also share a few storytelling examples that you can apply to your own business right away.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram

240: How to Weave Your Story Into Your Brand

If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.

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If you're an early-stage entrepreneur who either has a business idea or recently launched your business, this week’s episode is for you! It can feel so challenging and confusing to build momentum in the beginning - and in the last 10 years I’ve seen a clear pattern that holds people back from making any progress. So, I’m sharing the 5 essential steps to building early-stage flow in your business so you’ve laid the groundwork for growth and success from the start!   To submit your question, visit the show notes.   Follow Me On: Facebook

266: 5 Steps to Early-Stage Business Momentum

Manu is a yogi, mover and teacher obsessed with the mind-body connection.  Her mission is to birth practices that heal emotional wounding, and reconnect you back with your native body- the one that’s free, connected, and flexible. She’s been practicing yoga for 11 years, trained in India and all over Europe, and learned from some of the most brilliant physiotherapists and meditation teachers out there. She combines movement science and ground-breaking research into the science of emotions, and offers it in simple practical terms as healing movement to all her students. Her yoga style combines trauma healing somatics, zen Buddhism, but also biomechanics, and physiotherapy, because she believes there is a bigger picture we’ve been missing in our movement. The body and the mind are one, and only by tending to both can we truly heal. As you’ll hear, Manu is a wealth of wisdom around building a digital product-based business. That and she is the most beautiful soul, leading her work with so much integrity and heart. I know you’ll adore her as much as I do. In this episode, we chat about the remote job she got right out of college that allowed her to live on an island in Spain and teach yoga and meditation for free in her spare time, why working at a startup taught her all about marketing and online courses and ultimately inspired her to launch her first course just 3 years ago, the multiple digital products that flopped, and what she did to learn more about her audience and create something they wanted to buy, the launch of her most popular course, Hips Like Honey, the problem it solved for her ideal buyers, and why it turned into a great success, how she found her rhythm with social media and figured out what her audience engages with the most - and why that’s so crucial to anyone’s success on IG and beyond, and so much more! To learn more about Manuela Mitevova and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

265: Making Digital Courses Your Main Money-Maker with Manuela Mitevova

If you’re someone who is feeling called to start a side hustle while working full-time for another company, this is 1000% for you. Inside, I share my top 5 tips on how to intentionally and practically build your passion project or business pursuit into your everyday life. Why daily? Well, in order to become the person who has a real business, you have to start acting like that’s already who you are. Even at the very beginning. Listen to learn exactly what you can do right now to start setting yourself up for success vs. not taking consistent action to bring your idea or creative pursuit to life.   To submit your question, visit the show notes.   Follow Me On: Facebook

264: 5 Tips for Starting a Side Hustle with Intention

Elena Box is a radiant soul who brings a unique blend of sacred and silly to her work as a shamanic practitioner, a path she embraced following the passing of her father from brain cancer in 2016. With over a decade of experience as a yoga teacher, she seamlessly weaves ancient rituals and spiritual wisdom into her practice. In one hand, she honors the sacred, connecting with the divine and invoking the energies of ancestors for profound healing. In the other, she cradles the silly, understanding the importance of joy and laughter in our human journey. Elena, also an author of "Grieve Outside the Box" and the host of "The Ode to Joy Podcast," intricately balances the profound and playful, reminding us that healing is a tapestry of both depth and delight. As you’ll hear, Elena and I have known each other since 2018 when she did my Your Wellness Brand Program and I’ve been following along on her journey ever since. I’m so excited for you to experience her - and hear how she’s made her work a successful and sacred pursuit. In this episode, we chat about what drew her to becoming an actor and performer at a young age, and how she’s integrated these skills into a variety of professional endeavors from politics to comedy, the impact her father’s brain cancer diagnosis and eventual death had on her in her 20’s, and how this experience turned on her intuitive gifts and inspired her to study shamanism, her journey to weaving together everything she had to offer as a Shaman, Death Doula, Reiki Practitioner, Comedian, Yoga Teacher, and performer and her “weirdness” into a cohesive brand, her choice to go all in on supporting people in their grieving process and the incredibly unique and unconventional approach she takes to this very tender and nuanced life experience, why she has leaned heavily into grassroots, old school marketing and building community to create her client base and what she’s been doing as of late to build awareness about her brand, her book, and her podcast, and so much more! To learn more about Elena Box and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

263: Choosing Grief as a Niche, Owning Your Gifts, & Infusing It All with Play with Elena Box

If you’ve ever had the thought… “I can’t help anyone until I’m an absolute master at what I do.” Or “I have to be perfect in order to help people.” If yes, this episode is for you. Inside you’ll receive a 5-minute pep talk about why this idea is absolutely false and what belief you can embrace instead. The truth is, it’s so easy to let perfectionism hold us back from the real training ground - real experience with clients. I hope it inspires you to get in action so you can get better and better at what you do. Afterall, isn’t that why you’re here?   To submit your question, visit the show notes.   Follow Me On: Facebook

240: How to Weave Your Story Into Your Brand

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