Episode Description

In today’s oversaturated media landscape, capturing audience attention is only half the battle—what brands really want is action. So how do you move beyond impressions and create lasting engagement? This week, we’re joined by Michele Fino, a seasoned Chief Storyteller with deep expertise in branded entertainment and content strategy. Michele shares how marketers can use the power of storytelling, smart distribution, and timing to transform passive viewers into loyal, active consumers.

For more, hear our extended conversation on YouTube!

Discussion points:

· Why storytelling must go hand-in-hand with smart distribution to make an impact

· The “rule of seven” and how to diversify touchpoints without overwhelming your audience

· How seasonal behavior and platform dynamics influence engagement strategies

Strategy for Breakfast is brought to you by GDS, the leaders in data-driven engagement. If you want to get involved with the wider conversations shaping the future of your industry, check out our upcoming events here. 

Get in touch:

· Connect with Michele Fino

·  Connect with Amanda Brilhante

· Or email [email protected]