346: How to Win Big With Google Shopping + Simplify Your Marketing

What opportunities are you leaving on the table with Google Shopping? This is a critical mid-funnel channel that will help you convert more customers.  Eagan Heath is one of the unique people that has experience both owning an eCommerce brand and owning an agency. This episode is about what he's seeing work right now from his access to a lot of different accounts in different industries.  Eagan is an expert in Google Shopping and Google ads and he shares his strategy. (If you’re interested in learning more about Google Shopping Eagan is doing a deep dive on this in the membership on March 16th. You can join the membership here for access.)  Episode Highlights: 5:32 Landing pages & opportunities to optimize ads  12:01 Opportunities to improve your customer retention  15:45 Optimal ad spend ratio for retention and acquisition 21:10 Channels to focus on outside of Facebook 27:24 Using Google’s data to optimize your ad account  29:25 iOS impacts on Google ads  31:04 False beliefs about Google Shopping (and why they’re wrong)  34:26 Potential revenue lifts from Google Shopping  35:53 Products that do best on Google Shopping  38:25 Competing on price or brand  41:27 How to set your pricing  43:44 KPI’s and how to track your performance with loss of data from privacy updates  48:05 The importance of design & having an internal creation funnel  Resources: Price Increase Modeling Calculator  Eagan’s Podcast  Caravan Digital  Podcast 243: How To Improve Your Ecommerce SEO The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes