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How to Win on Linkedin With Cathy Smith and Adam Houlahan
In episode 206 of Small Business Talk with Cathy Smith, Cathy welcomes Adam Houlahan, the founder of Prominence Global, one of the leading global LinkedIn agencies specialising in personal branding and ethical lead generation on the platform. As the topic suggests, the episode delves into the strategies to excel on LinkedIn in 2023.
Adam kickstarts the discussion on the essence of winning on LinkedIn, which he breaks down into four pivotal pillars. These pillars, though consistent over time, they really haven't changed over a long period of time. However, how you implement each of the four is the constantly moving target.
Adam highlights:
- Profile Optimisation: A crucial step to ensure you make the right first impression.
- Connection Strategy: The nuances of whom and how you connect with on LinkedIn.
- Content Strategy: Adapting to new innovations, like the introduction of "Chat GPT", and ensuring content aligns with the platform's trends and the audience's needs.
- Conversion Strategies: Translating efforts into tangible results, such as acquiring new clients.
The crux of the conversation revolves around conversions. Adam emphasises that LinkedIn isn't necessarily the platform for direct conversions but rather a starting point for nurturing leads and moving conversations off the platform. He notes that while paid ads on LinkedIn can lead to conversions, their focus today is on organic and ethical strategies. Given the demographic of LinkedIn, with many savvy business professionals, Adam advises against old marketing gimmicks. Instead, he underscores the importance of authenticity, showcasing expertise, understanding audience pain points, and offering genuine solutions.
For those aiming to position themselves as authorities in their field and truly understand the intricacies of LinkedIn, episode 206 promises a wealth of insights. Dive into Small Business Talk with Cathy Smith and tap into the LinkedIn expertise of Adam Houlahan.
Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.
Support the show: https://smallbusinesstalk.com.au/
See omnystudio.com/listener for privacy information.
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By Cathy Smith
5
44 ratings
In episode 206 of Small Business Talk with Cathy Smith, Cathy welcomes Adam Houlahan, the founder of Prominence Global, one of the leading global LinkedIn agencies specialising in personal branding and ethical lead generation on the platform. As the topic suggests, the episode delves into the strategies to excel on LinkedIn in 2023.
Adam kickstarts the discussion on the essence of winning on LinkedIn, which he breaks down into four pivotal pillars. These pillars, though consistent over time, they really haven't changed over a long period of time. However, how you implement each of the four is the constantly moving target.
Adam highlights:
- Profile Optimisation: A crucial step to ensure you make the right first impression.
- Connection Strategy: The nuances of whom and how you connect with on LinkedIn.
- Content Strategy: Adapting to new innovations, like the introduction of "Chat GPT", and ensuring content aligns with the platform's trends and the audience's needs.
- Conversion Strategies: Translating efforts into tangible results, such as acquiring new clients.
The crux of the conversation revolves around conversions. Adam emphasises that LinkedIn isn't necessarily the platform for direct conversions but rather a starting point for nurturing leads and moving conversations off the platform. He notes that while paid ads on LinkedIn can lead to conversions, their focus today is on organic and ethical strategies. Given the demographic of LinkedIn, with many savvy business professionals, Adam advises against old marketing gimmicks. Instead, he underscores the importance of authenticity, showcasing expertise, understanding audience pain points, and offering genuine solutions.
For those aiming to position themselves as authorities in their field and truly understand the intricacies of LinkedIn, episode 206 promises a wealth of insights. Dive into Small Business Talk with Cathy Smith and tap into the LinkedIn expertise of Adam Houlahan.
Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.
Support the show: https://smallbusinesstalk.com.au/
See omnystudio.com/listener for privacy information.