Through the pandemic, Element Fitness’s physical operations were closed 410 days out of 486 days. It could have buried the company, but not only did Element survive, it thrived. Alex Cibiri, CEO of Element Fitness, shares how they navigated the crisis to maintain revenue, avoid layoffs, and achieve a 90% member retention rate with a 9.8 Net Promoter Score. Alex speaks to pivoting, grit, and the spirit it takes to thrive in a crisis.

Alex Cibiri is the Founder & CEO of Element Fitness. Alex is responsible for creating, developing, and executing all aspects of the Element Fitness vision: growing a community-focused functional fitness market in the Greater Toronto Area.

In This Episode

• How Alex Cibiri and the Element Fitness team had to reassess according to new pandemic needs.
• How Element engaged his members to figure out what they would want in a virtual gym and what they would pay money for.
• The strategy to pivot when they knew clients were going to be nervous leaving the house, and how Element came up with unique workouts at home.
• The pandemic created one of the greatest entrepreneurial moments. Alex says, “It was like going back to university.”

Show Links

https://www.element.fit/ https://www.instagram.com/element.mvmt/ https://twitter.com/elementcrossfit https://www.youtube.com/user/elmntTV