Corporate catering can be a lucrative revenue stream for any restaurant or caterer. After all, what other catering client has a regular stream of meetings that require healthy boxed lunches, piping hot entrées, or decadent dessert platters? But it can be difficult to reach the prospects that will help you grow your business and become the caterer that fills those regular orders.

In this podcast episode, we get a behind-the-scenes look at corporate catering from Christina Barbaro, the U.S. Event Manager at Dennemeyer, to find out what prospects really want from their caterers. Christina discusses how to build and establish trust with big businesses, and which special touches make a big difference when it comes to winning—and keeping—catering business.