Not sure if you need a social media budget? Or how to work out your social media budget? Let me talk you through what I think needs to be considered when creating a social media marketing budget.

Firstly, there is no one size fits all with a marketing budget or advertising budget. Every business has different overheads, expenses, capital and profit margins and so coming up with your first marketing budget is going to look different to anyone else’s.

In this episode I am going to offer you some thoughts as you move into creating a marketing budget plan. We will look at what is a marketing budget, how do you quantify the value of your campaigns and a few other things so that you can go into your decision making clear headed and confident. 

Connect with me on LinkedIn or visit our website rightsource.com.au

Visit the downloads page to access accounting spreadsheets, templates and budgets.

If you have any questions, are in the process of starting up an NFP, interested in becoming an NFP CoSec, feel free to contact me on LinkedIn.

If it is of interest, join us for the NFP Governance Rendezvous, a free online event for NFP CEOs, Directors and CoSecs, or anyone aspiring to these positions; or just wanting to learn more about governance in the NFP space. Click here to learn more about upcoming Rendezvous.

Right Source Empowering Your Purpose Is Ours.