Ep. 42 How to Wow Cannabis Clients On a Call and Make Them Beg for Your Accounting Help -- with Valeria Cruz Sandino

When you first start out in the Cannabis accounting industry, reaching out to potential clients can seem intimidating. Add trying to wow them and land them as paying clients -- and that can seem almost impossible, at first. Valeria Cruz Sandino, CPA, joined us recently for an interview and shared with us the process she used to land big Cannabis clients with a compelling phone call and offer -- and how she presented the value of her services in a way that made the client practically beg for her to onboard them. Within a few short months, she had positioned herself as an expert and was being invited to speak at events.

Valeria touches on hot topics, such as:

Why choosing a niche is critical to quickly growing your accounting practice (and why Cannabis is a recession-resistant niche that is booming with no signs of stopping)

How using a specific offer landed her a big client after just a couple months in the industry (and how you can access this offer template through DOPE CFO’s training program to impress your own leads)

Gaining the confidence to explain the value of your services to potential clients (and how to talk about value-add services to show clients that they can’t continue to conduct business without your expertise)

How to gain the poise required to speak at events and teach Cannabis owners and industry excerpts about Cannabis accounting (and why this is essential to you growing professionally)

For more great tips and soundbites on Cannabis accounting and bookkeeping, make sure you subscribe today to our podcast. For more info on the DOPE CFO program, text DOPECFO to 345345 for our free Cannabis Accounting Guide.

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