In this episode of Straight Talk with Sally, we dive into one of the most powerful but overlooked areas of your business: onboarding. Discover why the first 30 days matter most, how to exceed expectations, and how to build a process that boosts retention and client satisfaction.

Sally shares:

• Why overdelivering early is the secret to long-term loyalty

• Behind-the-scenes strategies her team uses to "wow" clients

• How to gather and use client feedback to improve your onboarding

• Real talk on working with agencies and setting realistic expectations

Whether you're a seasoned coach or just starting, this episode will inspire you to rethink your onboarding and show up like a pro from day one.

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