If you’re an entrepreneur, you’re a content creator. And today, thought leadership has become a required skill for leadership. In today’s episode, Former VP of marketing for Thomas Nelson Publishing Chad Cannon shares his insights on what makes a great book.
https://startupcamp.com/wp-content/uploads/2015/12/Chad-Cannon-0028.mp3
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Whether you’re writing a self published book, blog, e-book, or a traditionally published novel packaging up that content well, will determine it’s success. Chad shares not only what steps to consider when publishing a book, but how to think about successful content creation.
Key Takeaways From This Interview
It’s never too early to start marketing your book.
Book evaluation is based on content, concept, and platform.
Every book launch has 4 critical phases.
If you’re bored writing it, people will be bored reading it.
Book titles should follow the premise/promise rule.
Your book’s content has to fit into cultural conversations that are already happening.
Consistency always beast frequency.
Links For Chad Cannon:
Chad’s Blog | Facebook | Twitter
Are You Ready To Write A Book?
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