In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include:

• What is a bestseller and the benefits of writing a book
• How to ensure that your bestseller serves business objectives. What could that look like for B2B companies
• How to write a bestseller
• How to write with your desired audience in mind
• How to edit your book
• How to package your book to maximize distribution and reach
• Why we should never stop launching our book
• What does the marketing of a book and bestseller look like
• Why use an editor and someone who understands the publishing world
• Self-publishing vs traditional publishing the pros and cons
• and much more ...

Read more at - https://www.sproutworth.com/how-to-write-a-bestseller-that-drives-growth/