If you need help building a business plan, on today's Kniep'n it real JODcast, Seth Kniep breaks it down step by step using the lean canvas model. You do not need an elaborate 50-page tomb of data. In fact, Seth argues that if you cannot get it all onto one page, you are overdoing it and wasting time. The longer your business plan, the more difficult it is to use to guide your business.