In this podcast episode, I catch up with Elise Hodge to talk about ‘About Me’ pages. Elise is a copywriting wiz and also has a Christian blog called She is Light, but also teaches copywriting to creative entrepreneurs. She helps creative women craft compelling copy that will convert prospective leads into paying clients. Inside the episode we unpack more of Elise’s journey as an entrepreneur and we look at 7 amazing points on how to craft a compelling ‘About Me’ page on your website. Her 7 points are:

1.     Your about page is not about you
2.     Introduce yourself
3.     Identify your customers problems
4.     Expand on the problem
5.     Insert yourself as the solution
6.     Tell your story
7.     Include a call to action

In the episode, Elise goes into detail and explains each of these points, so it is definitely worth the listen!

 

Links mentioned in this episode: 

• www.elisehodge.com.au
• www.sheislight.com
• The Bible – Matthew 5:14-16
• Elise’s About Me page
• @elise_hodge