In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include: 

• How most business owners waste their marketing budget
• What are the four crucial components every brand needs to succeed
• The problem businesses have in being able to communicate effectively and why
• What is a brand story and how can it help address the communication problem
• How does the hero's journey help in developing a brand story
• How to get leadership buy-in to create a compelling brand story
• How to write a brand story that is compelling and continue to produce more stories for the business
• Why every piece of content needs to fall into one of seven buckets as identified in your brand script
• How to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your business
• How to tell compelling brand stories via a podcast
• In what ways can the brand story be used apart from being used on a website