Business plans have a bad rap. But research proves new entrepreneurs who write a business plan, are 2.5 times more likely to go into business. In today’s episode, I share what’s important and what’s not in creating a short, effective business plan.

Over the last 12 years, I have written 9 business plans ranging from 5 page documents to 60 page magazine style printed versions. As I look back at what helped my companies and what remained “fluff”, I realized there are only a few critical components to a healthy business plan.

** This is episode #2 of a four-part series. Listen to episode #1 here **

Here’s what you’ll learn in this podcast:

Have you ever written a business plan? What was your experience? Was there anything you felt I left out? Let me know in the comments below.