If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing.

In This Episode

• Why your email launch sequence is only one piece of the puzzle
• How to warm up your audience before a launch starts
• The doors open email and what it needs to include
• Storytelling emails that take your audience from point A to point B
• How to handle objections without making it weird
• Using social proof and bonuses in your middle emails
• Why legitimate urgency is not sleazy and when to use it
• The post-launch email most people forget to send
• Where a sales page fits into your launch strategy
• The 10% conversion rule Amy Porterfield talks about

Questions Answered in This Episode

• How many emails do I need for a launch sequence?
• What should my first launch email say?
• How do I write a launch email sequence for a course or program?
• How do I create urgency in my emails without being manipulative?
• What is a sales page and do I need one for my launch?
• How do I handle objections in a launch email sequence?
• How do I warm up my email list before a launch?
• What do I send after a launch to people who didn't buy?
• How do I use storytelling in my launch emails?
• What is a realistic conversion rate for an email launch?
• How often should I email my list during a launch?

Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5

Find Evie On... 

Instagram: https://www.instagram.com/evietavaresbranding/ 

LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ 

Website: https://www.evietavaresbranding.ca/