Publishing regular blog posts is a marketing tactic that can help you to achieve quite a few marketing objectives. Blog posts can position you as a thought-leader, they can build trust from prospective customers, they can help to demonstrate your expertise in a topic. 

And on a more functional side, when posted to your website, they can increase the chances of your business being found online when someone is searching for a solution that you offer!

So if this is a marketing tactic that you think might fit into your content marketing plans, then I’d suggest listening to this episode of The How to do Marketing Show, featuring Remi Audette.

Remi Audette is an SEO Copywriter and Content Marketer who loves breaking down the mystery behind SEO, and helps small businesses take control of their content so they can grow online.

In this conversation we talk about the benefits of blog writing for small business. We cover off:

• Why is it important for small business owners to consider blogging as part of their marketing activity
• Should every business blog? 
• What a best-practice blog post looks like. E.g. word count, structure, SEO considerations etc.
• Where businesses typically go wrong with their blog writing or their website copy
• How to write a blog post that will help build trust with a prospective customer
• The link between search engine optimisation (SEO) and a business’s online website copy
• Explanation of some of the technical terms relating to website copy 
• What questions you ask a potential SEO provider if you are looking to outsource your SEO work

If you would like to get in touch with Remi, you can find her here:

Website: https://www.remiaudettecopywriter.com/

Instagram: https://www.instagram.com/remiaudettecopywriter/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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