United Baristas Audio Articles

How to write coffee tasting notes that sell, guide and delight


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Tasting notes are simultaneously marketing copy to encourage sales, a promise to the consumer and a translation of a sensory experience into a narrative.


Good tasting notes typically combine factual information, accurate descriptors combined and evocative descriptions.


You can download the latest version of the Coffee Tasting Sheet at https://unitedbaristas.com/coffee-tasting/#assessment-sheet


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United Baristas Audio ArticlesBy United Baristas