Ready for more cold emailing tips? We got you! 

In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing.  Make sure you listen to episode #35 before hitting play on this one. In part one, we share tons of tips for setting yourself up for cold emailing success. In this episode, we’re going over what to write in your cold email. We share a formula you can follow plus what to say in your cold email follow-ups.

TIME-STAMPED SHOW NOTES

0:30 Meg’s sparkly moment of the week.

1:00 Lauren’s sparkly moment of the week.

1:20 Make sure you listen to last week’s episode #35 first! This is part two of our cold emailing series and we’re jumping right back in.

1:40 Always send to a specific person.

2:45 Subject lines are the most important part of a cold email.

3:45 You must personalize your cold emails — otherwise, you’re wasting your time.

4:25 Make it about them, not you.

5:20 Offer free advice or something useful to prove your worth.

6:00 The 5-step formula for an effective cold email. See an example here: https://drive.google.com/file/d/1f3vK9W20Qa0zDD9QBcwx_m7fBxVk-TKZ/view?usp=sharing

10:30 Follow-ups are key! Most people won’t respond to your first email.

11:50 What to say in your cold email follow-ups.

12:20 Cold emailing is a great way to get your business and name in front of potential clients.

13:10 Cold emailing builds confidence!

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram