In this Startup Survival episode, we’re tackling one of the most important skills you need to build your business. No, not selling—copywriting. 

Think of copywriting as selling in written form. Just like when you pitch, you need to know how to quickly and effectively tell your story, demonstrate your value and set yourself apart. That means no jargon, no cliches—nothing that sounds like everyone else. Your copy needs to be compelling.

Copywriting isn’t a skill that you can learn overnight, but I do have some tips to help your writing sound more natural and to help your brand stand out. 

Episode highlights

01:00 Why copywriting is one of the most important professional skills

05:25 Tips for crafting copy that stands out

06:25 The number one copy tip from a professional copywriter

More about the show: ​​www.jackiehermes.com/podcast

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