In this week’s episode, we are touching on sales and marketing. As Bill from Wealth Well Done said in episode 4, “without sales, YOU HAVE NO business.”

There are many ways to do sales: face to face conversation, cold calling, cold emails, advertising to landing pages, and the list goes on and on.

Specifically, online, when creating content or a website, you’ll hear the word copywriting come up from time to time. Copy is the text on the page and believe it or not, there is a strategy for arranging the text to hopefully influence the reader into wanting to consume more of your content.

I don’t know too much about copywriting…  That’s why I’ve invited one of my good friends and someone I’ve worked with in the past to share his copywriting tips.

How to Write Copy like a Pro with Saad from Copy Candid – Episode 16

My guest today is my friend, Saad. Saad is a copywriter and freelancer who helps businesses increase their revenue online through his writing. He is also a self improvement junkie who is always looking to become just a little bit better than he was yesterday.

I’m excited to bring him on the show today to talk about his copywriting work, what successful copywriting looks like, and how we all can improve our sales process online.

You can check out Saad’s site here: Copy Candid

With all episodes, I want to have a few takeaways for you to apply in your life. Here are two from this episode:

* Make your copy read like a conversation at the bar with your best friend

* Look to see what your competitors are doing

* You don’t need to reinvent the wheel

* See how you can make their work better and add your own personal touch

* Check out resources such as Swiped.co and make a conscious effort to recognize good copy on Facebook or Google ads when searching or viewing these channels.

I hope you enjoy this episode!

If you are an iTunes or Stitcher person, The Mastermind Within Podcast is on those channels as well!