Personality-Driven Copy Is Copy That Converts! Communicate What Makes You Unique. Differentiate Yourself From Others In Your Area Of Expertise.

The first step in creating copy that converts it so talk about what makes you weird.

What makes you unique in a competitive space? It takes more to stand out today in the online world. Communicating who you are and the multi-faceted brand that you have created is important to connect with as many people in your audience as possible. People will connect with you on different levels so the more you share, the more opportunity you have to connect.

People can’t make connections and get to know you, like you, and trust you, if you don’t share. We are often afraid to share or don’t know what to share, but it is truly important to share so that our audience can get to know who we are and how we can help them.

How Much Do We Share in Our Copy To Bring People In Instead of Put Them Off?

It is good to talk about being anxious about something, maybe something most people don't feel anxious about. What was that moment and how did you feel? This can become an email or social media content. Highlight the way that is your superpower. Because of those factors, you can solve X and do Y for your audience. Lean into the aspects of yourself that you feel are weird because most likely those lead to your superpowers.

Being an introvert won't repel extroverts. And intuition is key for helping others solve their problems.

When talking about traveling and vacations, think about the message you are relaying. You want to inspire others to achieve something but not appear like you are bragging. Think about the feelings you are evoking from your audience so that they don't feel like they have a lack, but that they can achieve it too.

It is important to highlight the good and the messes. The successes and the anxieties. Sharing both will help you connect with your entire audience.

Your audience is more likely to grow if you share all sides of you and your business.

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