Are your LinkedIn DMs helping your pipeline or getting you ghosted?

In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results.

🎙️ They cover:

• The three DM streams that drive the most engagement

• How to use LinkedIn Live and events to create demand

• The 75-word DM rule that changed their business

• How to personalize outreach with voice notes

• Why cold outreach alone isn’t enough anymore

Whether you're a founder, sales rep, or marketer—this is your LinkedIn outreach survival guide.

🚀 Tune in, take notes, and level up your LinkedIn game.

#LinkedInOutreach #B2BSales #StartupGrowth #Founders #LeadGenTips #TheABTestPodcast #DMStrategy #ContentMarketing #VoiceNotes #ColdOutreach