Today’s conversation will have English teachers everywhere throwing their hands up in dismay. But that’s ok. Because today’s episode is not about how to write the perfect essay. It’s about how to grab your audience with amazing copy. Because incredible copywriting is essential whether you’re trying to reach prospective clients, donors, volunteers, or employees.

So toss out your copy of Elements of Style by Strunk & White and listen in on our conversation with Nicki Krawczyk. It might even help you become your nonprofit’s first, next, or best in-house copywriter.