Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels. 

Today's Topics

• Generic and brand-driven keywords
• The problem with duplicate content
• Minimize iterations with thoughtful UX design
• Focus on features and benefits 
• Avoid filler statements 
• Infuse descriptions with brand voice 
• Creating a roadmap for success