The title of your podcast episode is important because it is what's going to convince a brand new listener to check out your show. Word of mouth recommendations are another way to get new listeners, but if someone hears about your podcast from a friend, they are still going to go look at the titles of your episodes which will help them decide if it's a show they'd be interested in.

Your title is a chance to convince someone who's never heard of you to listen to your episode.

Here's the cold truth: People only care about what your podcast does for them. So what will your podcast do for your listener? This is one of the questions your title should answer.

In today's episode, I'm going to talk about what makes a good title, what makes a less than ideal title, and I'm going to share some tips to help you write better titles.