Late last summer, we welcomed Alena Lysiakova to our content and marketing team 🤝

During the interview, we asked her what she thought about going public and sharing about the work on social channels. She seemed willing but not overly excited — but this year that all changed 🚀

And now she's flourishing with Copy & Coffee and inspires us on a daily basis 💪

Here's what we got into on this episode:

• What kind of content she loves to write + what's the next experiment

• Who inspired her to really go all-in on posting in 2023

• How people and brands grow in different and similar ways on Linkedin

• Why you need to reach both potential customers and your tribe with content

Enjoy the show and have an amazing weekend 🍻

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com