In this episode titled "How to write non-boring copy (even if you're not a good writer)," Anita Siek, a lawyer turned brand strategist and copywriter, joins Sally to discuss the psychology of copy and the importance of effective communication. Anita's agency, Wordfetti, specializes in human-centered brand strategy and copywriting, and her work has been featured in Forbes and other publications. She shares her personal journey from law to writing impactful copy, offering practical tips for creating engaging content that sparks meaningful action. Listeners will gain insights into the power of words and learn how to craft compelling messages, regardless of their writing skills. Connect with Anita here:

• Company Website: https://www.wordfettigroup.com
• Personal Website: https://www.anitasiek.com

Connect with Sally and the Sparkle World:

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousins