If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.

How To: Write Non-Sucky Copy

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.

World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, &amp; Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.

Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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How To: Write Non-Sucky Copy

How To: Write Non-Sucky Copy