Fluent English Pro

How to Write Persuasive Copy in English for Ads, Emails, and Social Media. Interview With Jon Clemence


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Have you ever felt a little insecure about your writing in English? Maybe you’re worried it won’t sound natural, or that people won’t get your message. Well, you're not alone! In this episode, I sit down with Jon Clemence, and we talk about how to make your writing better and more effective, no matter your level.


Jon shares a super simple but powerful writing framework that he uses to make his content really hit home. It all starts with a hook to grab attention, then keeping sentences short and sweet, and wrapping things up with one clear call to action. He also talks about how to connect with audiences from different cultures, especially when you're writing for a global audience.


We also talk about using AI as a tool in the writing process. Jon explains how he uses AI to organize ideas and brainstorm, but he stresses that it’s important not to let AI take over your thinking or your creativity. The key is using it to support your writing, not replace it.


Key Takeaways:


  • Progress in writing often means being okay with imperfect first drafts


  • Use short paragraphs and simple sentences to improve readability on screens.


  • One strong message is more powerful than five scattered ones


Resources:


Jon Clemence is a professional writer and content specialist who offers insights on writing for diverse audiences. He also runs Cedar Press Proofreading, where he helps individuals improve their English writing skills, especially for non-native speakers.


Website

  • https://cedarpressproofreading.com/ 


Linkedin

  • https://www.linkedin.com/in/jon-clemence-300b31187/ 


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Fluent English Pro is your go-to podcast if you want to sound more confident and professional in English. Whether you're running meetings, negotiating deals, giving presentations, or just chatting with colleagues, we’ve got you covered. 


Each week, we break down essential language skills, common mistakes, and practical tips to help you improve—without taking up too much of your time. If you’re an intermediate to advanced English speaker looking to level up, tune in and start making real progress!


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