Unlimited Business Wisdom Ep #113 With Rob Ashton
𝐇𝐨𝐰 𝐓𝐨 𝐖𝐫𝐢𝐭𝐞 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞𝐥𝐲 𝐀𝐧𝐝 𝐌𝐨𝐬𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲

Rob Ashton is a writer, entrepreneur, former research scientist and editor, who’s had a life-long fascination with how the things we read and write influence what we think and do.

He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’. 

Rob’s research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones instead of actually talking to each other. 

Rob founded the global learning company Emphasis in 1998. With his team, he’s enabled more than 80,000 people to make much more impact with their professional writing. His advice has been sought by everyone from technology giants of Silicon Valley to the Royal Household at Buckingham Palace. 

In this episode, Rob discusses top tips and tricks of how to write persuasively and most effectively as well as a vacation favorite and much more.

You can easily find Rob here:
Website: robashton.com/influence
Or on LinkedIn: https://www.linkedin.com/in/robashton1/

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