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How to Write Posts That Sell; 5 Copywriting Frameworks Every Digital Marketer Should Know
Do you ever freeze up trying to write your next post?
The blank screen can feel like the biggest wall between you and engagement.
In this episode, I share 5 powerful copywriting frameworks that make creating posts, Reels, Stories, and Shorts simple, fast, and effective. Use them to consistently craft copy that stops the scroll and drives action.
What you’ll discover in this episode:
- ✅ HSO (Hook – Story – Offer) — How to open strong, tell a relatable story, and lead into an offer
- ✅ 4C (Clear – Concise – Compelling – Credible) — Keep your message tight, persuasive, and trustworthy
- ✅ PAS (Problem – Agitate – Solution) — Tap into pain points, stir emotion, then offer relief
- ✅ AIDA (Attention – Interest – Desire – Action) — A classic formula to guide your audience from curiosity to action
- ✅ FAB (Features – Advantages – Benefits) — Turn dry product details into meaningful benefits
These frameworks work whether you're promoting a product, service, or opportunity. They give you a roadmap for what to say, how to say it, and where to lead your audience.
Check out the Digital Marketers Success Network (DMSN) — where you’ll find:
- Live weekly training calls
- Systemized content templates and marketing systems
- The Shopify Fast-Track Formula — a step-by-step system to launch your store fast
- A community of entrepreneurs who support each other
Join or learn more: https://gloriamacdonald.com/DMSN
DISCLAIMER: I make no income claims, and I can not guarantee any income with any program or opportunity I share. Any and all income examples I share are just examples of the potential income you could create with the programs and opportunities that I share. Examples and past results do not guarantee future results.
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By Gloria MacDonald
4.7
77 ratings
Do you ever freeze up trying to write your next post?
The blank screen can feel like the biggest wall between you and engagement.
In this episode, I share 5 powerful copywriting frameworks that make creating posts, Reels, Stories, and Shorts simple, fast, and effective. Use them to consistently craft copy that stops the scroll and drives action.
What you’ll discover in this episode:
- ✅ HSO (Hook – Story – Offer) — How to open strong, tell a relatable story, and lead into an offer
- ✅ 4C (Clear – Concise – Compelling – Credible) — Keep your message tight, persuasive, and trustworthy
- ✅ PAS (Problem – Agitate – Solution) — Tap into pain points, stir emotion, then offer relief
- ✅ AIDA (Attention – Interest – Desire – Action) — A classic formula to guide your audience from curiosity to action
- ✅ FAB (Features – Advantages – Benefits) — Turn dry product details into meaningful benefits
These frameworks work whether you're promoting a product, service, or opportunity. They give you a roadmap for what to say, how to say it, and where to lead your audience.
Check out the Digital Marketers Success Network (DMSN) — where you’ll find:
- Live weekly training calls
- Systemized content templates and marketing systems
- The Shopify Fast-Track Formula — a step-by-step system to launch your store fast
- A community of entrepreneurs who support each other
Join or learn more: https://gloriamacdonald.com/DMSN
DISCLAIMER: I make no income claims, and I can not guarantee any income with any program or opportunity I share. Any and all income examples I share are just examples of the potential income you could create with the programs and opportunities that I share. Examples and past results do not guarantee future results.