Your Sparkly Brand

How To Write Product Descriptions That Sell

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Stunning product photos are great, but guess what, they still need to be supported by great product descriptions in order to sell.

Lauren, the copywriting queen, breaks down the process of writing product descriptions that sell by using relatable case studies. She explains the dos as well as the don’ts of great product descriptions.

Key points in this episode…

  • Lauren feels excited about having a business process that works.
  • Meg experiments with longer form content on TikTok, and it has been fun, interesting and has also generated an awesome result.
  • Why product descriptions are important.
  • Photos are great, but the selling happens in the product description.
  • Formula for writing product descriptions.
  • Know your audience.
  • Have a brand voice.
  • Your brand’s personality is how you communicate with your customers.
  • Make a connection.
  • Free workshop on how to write product descriptions that sell: https://go.laurentassiagency.com/product-stories
  • Don’t just sell the product, sell emotions too.
  • Integrating SEO components into product descriptions.
  • Paint a picture.
  • Give style/use tips.
  • Show the worth and versatility of your products.
  • Things you should never do when it comes to product description.
  • Do not copy and paste from the manufacturer’s website whatever product description they have.
  • Save the boring stuff for the bullet.
  • Brand voice guide and product description.
  • Ideal lengths for product descriptions.
  • Brands that are killing it when it comes to product description.
  • Speak Your Mind poll.

    • LINKS WE MENTIONED

    Lauren’s FREE workshop - Double Your Sales With Product Stories: https://go.laurentassiagency.com/product-stories

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    LET’S CONNECT

    Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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