Jess and Margy discuss how to write your interview questions. Before you write your interview questions and topics, there are four important questions you need to ask yourself first. 1.) What is my business model and how do I work with clients? 2.) Who is my ideal client? 3.) What are my client’s biggest challenges that I can help them overcome? 4.) What makes me different from my competitors?

Jess and Margy go through these questions and explain how answering them will help you identify the specific value you can bring to a podcast audience. You’ll hear how these questions can ensure that you guest on the right podcasts to reach your target audience, and queue you to tell stories that will offer unique value for your ideal client. Keep listening to hear a live coaching session with Anna DiGilio, where Jess helps Anna get clear on her goals for podcasting and collaborates with Anna to write her interview topics and questions!