Shane Brady reveals how he built a local newsletter capturing 25% of his town's adult population. Working full-time, Shane creates compelling content in just one hour using AI and automation to analyze subscriber data and curate more effectively.

He shares his monetization strategy that achieved a 90% ad slot sell-out rate for six months, explaining why simple subscription models work better than complex CPM pricing in small markets. Shane discusses expanding to multiple locations through partnerships and transforming his workflow with automated systems.

Connect with Shane Brady on LinkedIn or Twitter @hoodieandshorts. His newsletters are BOQ Today and YGK Today, serving Belleville and Kingston, Ontario.

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