The Daily Undoing

How Today's Best Ads Relate Rather than Persuade


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The two best tv ads aired during the Raptors run stand out for what they do not do. Wealth Simple and Tangerine Bank use relate with us rather than attempt to persuade us.


Music: "Everyday People"


Artist: Sly and the Family Stone



undoing plays music under license by SOCAN


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The Daily UndoingBy David Gaudet