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How Tony’s Denim Fixed the “Gap” in the Women’s Denim Market Feat. Patti Olivia
In this episode of Behind the Label, Patti Olivia shares about her struggle to find jeans that fit well, which led her to launch Tony’s Denim: a denim brand dedicated to creating gap-proof jeans.
Patti touches on her inspiration behind her adjustable jeans, overcoming marketing challenges through manufacturing setbacks, and how social media, especially TikTok, played a pivotal role in growing her brand.
When it comes to the marketing side of business, she emphasizes the importance of understanding your target audience, personalizing your approach, and being patient and consistent.
Actionable tips you’ll walk away with from this episode:
How to better utilize TikTok in your marketing
How to hone in on your target audience
How to use your competitors as a source of inspiration and fuel for differentiating your products even further
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
00:11 The Origin of Tony's Denim
01:03 Starting a Business with a Problem to Solve in Mind First
05:26 Social Media and Ads
06:50 What Type of Content Works on TikTok
10:13 The Process of Learning What Worked and Didn’t Work
13:36 Finding Their Unique Selling Point Through Research
16:26 Why They Changed the Way They Presented Their Product
18:49 Looking at Competitors as a Way to Solidify Their USP
21:57 Pre-Launching and Web Conversions During a Manufacturing Delay
24:49 Patti’s Advice on What to Do First in Your Marketing
26:43 Why Your Target Audience Needs to Be Specific Over Broad
29:49 Tony's Denim - Socials and Website
We hope you enjoyed this episode and don’t forget to subscribe and leave a review! We read them all :)
Follow Tony’s Denim
Website: tonysdenim.com
Instagram: instagram.com/tonysdenim
TikTok: tiktok.com/@tonysdenim
For more resources and to further connect with Lindsay or Behind the Label:
Let's be Insta friends
If you're more of a TikTok fan, connect with us there
Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons
Download my absolute favorite content planning template
Need 1-on-1 support? Let's connect!
View all episodes
By Lindsay BellIn this episode of Behind the Label, Patti Olivia shares about her struggle to find jeans that fit well, which led her to launch Tony’s Denim: a denim brand dedicated to creating gap-proof jeans.
Patti touches on her inspiration behind her adjustable jeans, overcoming marketing challenges through manufacturing setbacks, and how social media, especially TikTok, played a pivotal role in growing her brand.
When it comes to the marketing side of business, she emphasizes the importance of understanding your target audience, personalizing your approach, and being patient and consistent.
Actionable tips you’ll walk away with from this episode:
How to better utilize TikTok in your marketing
How to hone in on your target audience
How to use your competitors as a source of inspiration and fuel for differentiating your products even further
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
00:11 The Origin of Tony's Denim
01:03 Starting a Business with a Problem to Solve in Mind First
05:26 Social Media and Ads
06:50 What Type of Content Works on TikTok
10:13 The Process of Learning What Worked and Didn’t Work
13:36 Finding Their Unique Selling Point Through Research
16:26 Why They Changed the Way They Presented Their Product
18:49 Looking at Competitors as a Way to Solidify Their USP
21:57 Pre-Launching and Web Conversions During a Manufacturing Delay
24:49 Patti’s Advice on What to Do First in Your Marketing
26:43 Why Your Target Audience Needs to Be Specific Over Broad
29:49 Tony's Denim - Socials and Website
We hope you enjoyed this episode and don’t forget to subscribe and leave a review! We read them all :)
Follow Tony’s Denim
Website: tonysdenim.com
Instagram: instagram.com/tonysdenim
TikTok: tiktok.com/@tonysdenim
For more resources and to further connect with Lindsay or Behind the Label:
Let's be Insta friends
If you're more of a TikTok fan, connect with us there
Join our newsletter, where you'll learn how to improve your marketing strategy in bite-size, weekly lessons
Download my absolute favorite content planning template
Need 1-on-1 support? Let's connect!