In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw parallels between the album’s intimate, intentional choices and the power of creating truly personal customer experiences. We break down why personalization often stops at the basics, how enriched data and AI can help us deliver relevance at scale, and why speed, adaptability, and even a little imperfection matter. It’s a lively, music-meets-marketing conversation that challenges us to move beyond buzzwords and into the future of meaningful connection.