Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models. Based on years of conversations inside their vendor-free Martech Leadership Council, this is a grounded look at how top enterprises are tackling today’s Martech challenges.

In this episode:

• Understanding Martech Leaders and Their Challenges
• The Importance of Customer Data
• Personalization: The Evergreen Challenge
• Content Supply Chains and Their Evolution
• Agency Engagement and In-House Capabilities
• The Future of Omnichannel Content Management
• AI's Role in Content Strategy
• Martech Stack Modernization
• Organizational Models in Martech
• Key Lessons and Future Directions