Edible-Alpha® Podcast

How Top Note Tonic Pivoted Beverage Categories and Understood Their Market


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Top Note has pivoted away from syrups towards niche ready-to-drink, already mixed sparkling tonics, using their foray into syrups to further understand the mixer category and build their brand. Mary reflected that having a good bank as a partner is important and that learning about money has been the most useful thing that she has picked up as an entrepreneur.
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Edible-Alpha® PodcastBy Food Finance Institute

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