Today’s guest is Toplyne cofounder Ruchin Kulkarni who shares his insights on the evolution of the product-led growth approach and how to extract value from freemium users. Toplyne is able to provide intelligence on which customers are most likely to want to move from the freemium model to paid-for services. Toplyne’s tools study the way in which customers are using the company’s software, identifying the usage behaviours that indicate a higher propensity to become a paying customer.