<p>Kelly and Patrick justify their jobs as research directors by describing the value of their trade associations. How can Outdoor Industry Association, PeopleForBikes, and similar outdoor recreation industry trade associations help brands navigate markets during both good and challenging times?</p>

Kelly and Patrick justify their jobs as research directors by describing the value of their trade associations. How can Outdoor Industry Association, PeopleForBikes, and similar outdoor recreation industry trade associations help brands navigate markets during both good and challenging times?

How trade associations can help brands navigate markets

Inside the Outdoors explores the most pressing questions in the outdoor and bicycle industries with experts from across the US. Hosts Kelly Davis (Outdoor Industry Association, OIA) and Patrick Hogan (PeopleForBikes, PFB) provide insights to support companies in the outdoor recreation related industries to grow their businesses.

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How trade associations can help brands navigate markets

How trade associations can help brands navigate markets