In this episode of the Franchise Marketer Podcast, I chat with David List, founder of Trade Magnet and a former tradie turned automation specialist. David shares how he went from being a sparky to building advanced automation systems for trades and home service businesses.

We cover:

• Why most businesses waste money on broken automation setups

• The software stack that works best for tradies and franchisees

• How Go High Level and ServiceM8 can streamline lead capture, quoting, and job management

• Real examples of automations saving time and reducing admin load

• The right (and wrong) way to use AI in customer service and business processes

• Why mapping your processes comes before adding automation

If you’re a franchisor, franchisee, or service business owner who wants to cut through the noise and see what’s really possible with automation, this episode is packed with practical insights.

Check out David’s work at trademagnet.com.au and his demos on TikTok.