In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue).

We discussed:

00:41 - Mick's background & about Traffit

02:18 - Mick's net negative churn story

06:05 - How did he ask for an upsell?

10:10 - How he incentivized the customer success team to upsell more?

14:15 - What are some metrics he moved?

16:06 - Who is his favorite growth marketer?

17:30 - What has he recently changed his mind about?

18:33 - What does he think about internal numbers and salary transparency?

Links:

• Mick's LinkedIn Post on Net Negative Churn
• How to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)
• Mick's LinkedIn Profile
• Check out Traffit

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