Coco Chanel got the tweed memo in the Twenties and used it to create what is still one of the most covetable fashion items of all time - the Chanel jacket. She was mad about hunting and fly-fishing, and it was when she borrowed some tweed from her boyfriend, the Duke of Westminster, that she fell in love with it and commissioned a Scottish factory to produce it in colours inspired by the Scottish countryside. She then moved production to France, but the origins are Scottish and that's what counts. See? Tweed can also be high fashion.

Royals and aristocrats have always loved tweed. Even actors playing royals and aristocrats in The Crown and Downton Abbey have contributed to sales of tweed reportedly increasing by 400 per cent. We ALL want to look like Princess Margaret.

SherlockHolmes's deerstalker and Inverness cape were made of tweed. In fact, Sherlock Holmes now has his own tweed, designed by the Museum of London and inspired by the colours described in the Sir Arthur Conan Doyle stories, fashion from the Victorian era and current menswear trends. Remember though - it's not real tweed if it doesn't come from the Hebrides. Sorry, Sherlock.

Titled Tweed de Chanel, Chanel‘s latest high jewellery collection is inspired by the house’s signature tweed.

There are many symbols that are synonymous to the house of Chanel, the lion, the star, the number 5, to name a few, but perhaps none of the above is as iconic as the tweed — the handwoven Scottish woollen fabric Gabrielle Chanel was so passionate about that it not only became an essential element of her wardrobe, she also repeatedly adapted it, from menswear into womenswear she created for the free-spirited women just like her.