What happens when two startup veterans decide to challenge the consumer goods playbook in the Middle East?In this episode, I sit down with Walid Daniel Dib and Hass Anver, co-founders of Better, a self-care DTC brand doing $50,000/month in revenue—run by just two people.Newsletter: https://www.mahmoudkhodor.comBetter Website: https://itsbetter.app/Walid LinkedIn: https://www.linkedin.com/in/wdanieldibHass LinkedIn: https://www.linkedin.com/in/hassanain-anver-54171126/They share:- How they pivoted right after raising $530K- The customer research hacks that helped them find product-market fit- Why 60% of their buyers were women, despite launching a men’s brand- The exact performance marketing and WhatsApp tactics they used to scale🔥 If you're building a DTC brand, a lean startup, or just want to hear what obsessive customer feedback and smart execution can do — this one's for you.Add social link here and Better website and video chapters