Sometimes the best entrepreneurship stories start with frustration. Two brokers saw the wrong way to serve clients, walked away, and built something better. That’s where real business advice and long-term success stories begin. Josh Roy and Jacob Patterson are the founders of TopShelf Insurance, an independent brokerage built around value-first insurance strategy for business owners and decision makers. After working at the same agency, they realized they shared the same belief. Insurance should not be a race to the bottom on price. It should be about protection, service, and real strategy. Since launching TopShelf Insurance in September, they’ve been scaling fast, building a top shelf client experience, and preparing to bring on more agents as the business grows. 0:00 - How Josh got licensed in one week 0:20 - The story behind TopShelf Insurance 2:18 - From music education to insurance sales 3:49 - From blue collar work to commercial insurance 5:20 - Building a brokerage from scratch 5:47 - The biggest scaling lesson they learned Connect with Josh Roy & Jacob Patterson: Website: https://topshelfagency.net LinkedIn Jacob Patterson: https://www.linkedin.com/in/jacob-patterson-66a567172/ LinkedIn Josh Roy: https://www.linkedin.com/in/josh-roy-63533a3a2 Connect with Greg Kirkham: LinkedIn: https://www.linkedin.com/in/gregory-kirkham Brokers Hotseat is where top insurance professionals share real founder stories, business strategy, and the lessons behind scaling a business. From entrepreneurship and leadership skills to startup advice and client growth, every conversation brings practical insight from people building in the field. Powered by NXC Podcast Network #thenxcpodcastnetwork #brokershotseat #insurance