Two women real estate investors join host Jonathan on this episode. Veena Jetti and Puja Talati give their backgrounds and share with the audience how they broke into multifamily investing. Listen to this episode and hear these female partners at Enzo Multifamily offer a wealth of knowledge on how to choose markets and submarkets for investing, factors influencing which B Class assets to purchase and how they use their position as women and wives of physicians to network and empower women.

How to choose target markets and submarkets

Veena and Puja give insight into how their company identifies target markets and submarkets. Enzo Multifamily invests primarily in Florida and Texas. They chose these markets because they are both continually growing. Some of the qualities of those areas that make it ideal for the type of investing they do:

• There are people moving to the area needing housing.
• Neither state has income tax
• Both states have climates that are friendly retirees. This is important because it means there are people with the financial ability to invest.

They also point to several leading identifiers for submarkets for multifamily investing. It must have strong population grown, strong economic growth, and overall job growth. They want to know if the market can weather a storm. If population and rent growth are in a positive trajectory, there will also be stability in the area.

Expanding healthcare systems act as an indicator for growing markets

Veena and Puja use expanding healthcare systems as an indicator of a growing market. Since both women are married to physicians,hey hear when large hospital systems are expanding and hiring. This means several things to them as it relates to multifamily investing.

1: Healthcare can indicate what is coming down the road in terms of population growth. Population growth is a good sign of a strong market.

2: There will be an influx of people to invest in deals.

3: There will be cash buyers who will purchase property. The more single-family homes that are taken off the market, the less buying power tenants (of their multifamily assets) will have.

Why Enzo Multifamily focuses on B Class Assets

Enzo Multifamily focuses on B Class Assets because they are stable. It is the best for risk-adjusted return. Veena and Puja note that Class A is the most stable asset class because of the type of tenant it attracts (white collar, higher education, better-paying jobs). However, the returns are often less. They do not want something with a lower return for lower risk. B Class Assets sit on the perfect place on the risk-reward curve. C Assets would only be done by Enzo Multifamily if they could bring the asset up to a B.

The pros and cons of being a female entrepreneur in the male-dominated field of multifamily investing

Both women speak about being female in a male-dominated industry. These two women make up half of the partners at Enzo Multifamily. They say that their male business partners at Enzo Multifamily as well as their husbands help prop them up and propel them forward.

Veena sees being a female in this industry as unique - with challenges and upsides. At commercial walkthroughs, she is often questioned on when her husband or a decision maker will be showing up. However, she sees being a woman in this industry as important. She is breaking down barriers that were previously there. It has also allowed her to help other female friends get involved in multifamily investing. Puja developed strong relationships with other women talking about finances. She helps guide and share what she has learned along the way. Be sure to listen to this episode and hear them speak more on multifamily investing and their experience as female entrepreneurs.

 

In This Episode Veena Jetti & Puja Talati say...

• [3:01] The background of Enzo Multifamily Investments, and why is was started
• [5:48] Why Enzo focuses on Texas and Florida markets and how they choose markets
• [9:53] Leading identifiers to help pick submarkets
• [14:51] Making the most of being the wives of physicians
• [19:03] Why it is important to see what new building permits have been pulled
• [24:10] Why their company chooses Class B assets
• [30:56] Veena's background and how her family's experience led to where she is now
• [37:06] How Puja's background helps her create investor relations and brand their company
• [40:54] How friends and family are important investors
• [44:02] Veena's experience on being a woman in a male dominated industry: the pros and cons

Resources Mentioned In The Episode

• [email protected] - Learn to be an asset manager and Investor
• Bellwether Enterprise(sponsor) - contact Will Oldham [email protected]

Connect with Veena Jetti & Puja Talati

• Hello (at) EnzoVentures.com
• www.EnzoMultifamily.com

Connect With Jonathan and Real Estate Launchpad

• To invest with me go to www.TwoBridgesMgmt.com/investors
• To learn from me go to www.MultifamilyLaunchpad.com
• Join my free Facebook community

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