Digiday Live

How Umpqua Bank caught the podcasting bug


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It's a truth as old as the hills: people hate talking about money. In this episode of Digiday Live recorded at the Digiday Content Marketing Summit, Lani Hayward, evp of creative strategies for Umpqua Bank, shared how her team started a  conversation about money in a format that hasn't caught on for most brands yet: the podcast.

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